Many people will visit your website on a phone first. If it is hard to use on a small screen, they may leave before they learn what you offer.

Key points

  • Text should be readable without zooming.
  • Buttons need to be easy to tap.
  • Menus should work on small screens.
  • Pages should load quickly.

What mobile-friendly means

A mobile-friendly (or responsive) website adjusts its layout to fit the screen — phone, tablet, or computer — so content is easy to read and use everywhere.

Signs your site needs work

  • You have to pinch and zoom to read the text.
  • Buttons or links are too close together to tap accurately.
  • Images or tables spill off the side of the screen.
  • The menu is hard to open or close.

It also affects search

Google looks at the mobile version of a website when deciding how to show it in search results, so a site that works well on phones helps customers and search visibility at the same time.

A quick self-check

Open your website on your own phone and try to find your contact details, one of your key services, and a way to get in touch. If any step feels awkward, your visitors are probably noticing too.

Is your website hard to use on phones? We can make it mobile-friendly.

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